Date(s) and time(s)
18 novembre 2025 - 10 h 35 à 11 h 10
The best stores have 100 cm² of floor space
Today, mobile is far more than just a transactional tool: it’s a daily companion, a point of convergence between the brand and its users, and above all, a channel that fits right into the consumer’s pocket.
Location
Scène Observatoire
Price
N/A
When used wisely, the data it captures has the power to turn every interaction into a smooth, engaging, and memorable experience. But to achieve this, brands must know how to recognize the user, create value, and contextualize each exchange to build a genuine connection.
Today’s brands hold a valuable key: the ability to enter the consumer’s world without being intrusive. How can they succeed? By turning mobile into a true driver of loyalty, emotion, and lasting relationships.
Speaker
Alexandre St-Aubin
Thirdbridge