Date(s) and time(s)
30 october 2024 - 3:05 PM to 3:40 PM
30 october 2024 - 3:05 PM to 3:40 PM
It is said that people use an average of more than 6 social media platforms each month. In this context, how can we reach the consumer?
Through a case study of the french retailer, Carrefour, the ARISTID Retail Technology team explores this proliferation of digital channels and examines the tricky issue of how to communicate with consumers in such a fragmented media ecosystem.