By unifying data from multiple sources, Avril strengthened its independence from technology vendors, enhanced its analytical capabilities, and built a 360° view of its customers. Driven by a phased rollout strategy, supported by targeted projects and a change‑management plan, the Marguerite program now delivers strong financial impact and data‑backed decision‑making.

Join us to explore Avril’s roadmap: the concrete steps already taken and the next phases for continuing to leverage data and optimize the loyalty experience online and in store.