Discover how Patrick Morin, a retailer deeply rooted in the daily lives of Quebecers, turned data into a strategic engine to accelerate eCommerce growth, enrich the customer experience, and strengthen its leadership position.

As retail becomes increasingly complex, the ability to leverage data to better understand customers and drive performance has become essential.

This presentation will take you inside Patrick Morin’s data-driven strategy, used as a lever to transform the customer experience and support large-scale growth. You’ll discover how data guides decisions, optimizes journeys, and creates a lasting competitive advantage.