Stéphane Drouin has over 35 years of experience in marketing, strategic business development, and entrepreneurship, with a career marked by outstanding achievements. A graduate of Université Laval with a degree in business administration, Stéphane is recognized for his expertise in shopper marketing and his entrepreneurial experience. His diverse background includes key management roles in marketing, strategic planning, and business development, enabling him to provide strategic advice to business leaders on business strategy, market expansion, and organizational management.

During his 16 years as President and Founder of SVM, a national leader in shopper marketing, he supported numerous retail and consumer goods leaders in gaining a deeper understanding of consumer purchasing behaviour to drive stronger results throughout the customer journey. From 2019 to 2021, he established the Centre québécois d’innovation en commerce and successfully led the Conseil québécois du commerce de détail before heading Québec’s Buy Local strategy at Investissement Québec from 2021 to 2024.

Passionate about retail, economic development, and entrepreneurship, Stéphane is deeply committed to supporting the growth of businesses striving to succeed in increasingly complex business environments.