As E-commerce Manager at Patrick Morin, Alexandre plays a key role in the digital evolution of the Quebec retailer. He leads initiatives focused on site performance, conversion, and customer experience, ensuring that every improvement drives growth and satisfaction.

With a background in design and user experience (UX), Alexandre combines attention to detail, customer insight, and strategic vision to create online experiences that are both intuitive and high-performing. His technical rigor and creativity serve one clear goal: making e-commerce a central pillar of Patrick Morin’s overall strategy.