With over 10 years of experience in marketing strategy and digital growth, Carol-Anne transforms consumer insights and market trends into concrete performance drivers. Before joining WeCook, she contributed to the success of national brands at companies such as Keurig Dr Pepper Canada and Agropur, where she led product innovation, customer loyalty, and multichannel marketing initiatives.

Currently serving as Director of marketing performance at WeCook, Carol-Anne is recognized for her strategic rigor, collaborative leadership, and ability to connect data, creativity, and customer experience to drive sustainable, measurable growth.