A visionary and experienced leader in sustainable fashion retail, he has been heading Humanfashionation since November 2023,  a responsible company dedicated to creating and marketing ethical and innovative clothing.

With over 30 years of experience at Aubainerie as an entrepreneur, shareholder-franchisee, and Chairman of the Board, he helped implement effective marketing and business strategies, strengthen customer loyalty, and drive profitability and growth for a brand founded in 1944.

A McGill–HEC Montréal EMBA graduate (2020), he has developed advanced skills in management, finance, innovation, and leadership. Driven by a passion for creating social and environmental value, he is committed to accelerating the transition toward a more modern, responsible, and inclusive fashion industry, bringing his vision, expertise, and leadership to dynamic and purpose-driven teams.