Holding a Bachelor’s degree in Theatre Studies from Université Laval, Jessika Roussy joined the family business, Mode Choc, in 2011. She began as a purchasing assistant and steadily climbed the ranks to become Marketing Director. She then contributed to business development and led the company’s digital transformation before accepting the role of CEO.

Mode Choc, a well-established company for over 40 years, now operates 11 stores in Quebec and New Brunswick, along with an online store serving customers across Canada. As a collaborative leader, Jessika aims to bring her own vision to the company by positioning it as Quebec’s leader in affordable family clothing—while staying true to the sustainable development values that are close to her heart.