Gabriel Tassé has been exploring the potential of digital technologies for nearly twenty years.

After founding Fr Graph-X and Chromatik, he co-founded Click & Mortar in 2016 and helped build it into a leading agency recognized for its expertise in performance marketing, data science, and artificial intelligence. In 2024, the agency was named one of Canada’s fastest-growing companies by The Globe and Mail.

Following Click & Mortar’s merger with Tink in 2025, Gabriel became Vice President, Strategy, Innovation and Market Presence.

Holding a Master’s degree in Marketing, he teaches at HEC Montréal and is a sought-after speaker on artificial intelligence, digital strategy, and responsible leadership.