Artificial intelligence is doing far more than just recommending products it’s fundamentally transforming the way Canadians discover, compare, choose, and engage with brands.

Drawing on insights from our recent nationwide study, this presentation explores how AI is already reshaping the customer journey, from initial inspiration through to the final purchase and beyond. We’ll dive into how AI is influencing trust, brand consideration, and loyalty across different industries, while highlighting the opportunities brands can leverage and the challenges this new reality presents for retailers and manufacturers looking to stay ahead.