Consumers are no longer searching only on Google, they’re increasingly asking questions directly to AI tools like ChatGPT and Gemini. If your brand isn’t mentioned in their answers, it risks becoming invisible to a growing share of your audience.

Drawing on their experience in media and digital at La Presse, Kim Joubert and Marie-Claude Landry will introduce the fundamentals of GEO (Generative Engine Optimization): how AI tools select, recommend and cite sources, and what influences a brand’s visibility in their answers.

They will explore the key factors to consider, along with practical actions to start incorporating GEO into a digital strategy. They will also look at the role media outlets, including La Presse, can play in this evolving ecosystem.