31st edition

HOP! The Retail Summit 2025

Attracting Generation Z: Creativity, Authenticity, and Algorithms

How can you capture the attention and loyalty of Generation Z — a demanding, ultra-connected, and authenticity-driven audience?

Date(s) and time(s)

18 novembre 2025 - 9 h 40 à 10 h 15

Location

Scène BMO

Price

N/A

In this inspiring panel, three leaders from Quebec-based companies : Groupe Abbatiello, Mode Choc, and KaseMe share their vision and strategies for building strong brands that resonate with young consumers.

From creating engaging content to leveraging algorithms effectively, all while staying true to deeply rooted company values, these entrepreneurs reveal their unique approaches to marketing, product innovation, and customer experience. A dynamic and practical discussion on how to stay relevant in an ever-evolving market.

Speakers

Élisabeth Abbatiello

Groupe Abbatiello
Partner and VP of communications and outreach