The emergence of ChatGPT, Gemini, Perplexity, and other conversational AI assistants is fundamentally transforming how consumers discover products, compare retailers, and make purchasing decisions.

In a world where AI is becoming an intermediary between brands and consumers, how can you ensure that your products, expertise, and value proposition remain visible?

This conference offers a practical approach to leveraging artificial intelligence to strengthen your presence in answer engines and AI assistants. We will explore best practices for enriching product data, optimizing content, structuring information, enhancing the customer experience, and using AI as a driver of discoverability.

Participants will leave with a clear understanding of the new rules of the game and the priority actions needed to turn this challenge into a competitive advantage.