Today’s consumers are bombarded with messages and have become more selective than ever. Standing out isn’t about sending more—it’s about sending smarter: delivering interactions that are relevant, consistent, and hyper-personalized.

In this session, Benjamin Guay-Marceau will reveal why omnichannel is now a critical driver of business performance. Through real-world examples and data-driven strategies powered by intelligent automation, you’ll learn how to design seamless, high-impact customer journeys that boost sales and maximize ROI.