In the age of AI and automated shopping, products have become commodities, and purchasing decisions are made long before customers set foot in a store. How can we bring consumers back onto the sales floor? By focusing on what algorithms cannot replicate: human value and the trust that comes from professional service.

Through the real-world case study of Accès Pharma chez Walmart, this conference breaks down how service when strategically designed and marketed starting in the pre-shopping phase transforms from a mere cost center into the primary driver of traffic and cross-selling.

An in-depth look at real-world data and customer attraction strategies that can be applied across the entire retail sector.