Joanie Dion is Associate Vice-President, CX Solutions and Services at Leger, a marketing research firm. With over 15 years of experience in customer experience (CX) and Voice of the Customer (VoC) research and program implementation, she supports organizations in designing, deploying, and optimizing their CX strategies. Certified CCXP by the Customer Experience Professionals Association (CXPA), as well as on the Medallia and Qualtrics platforms, she stands out for her rigorous and strategic approach, combining data, methodology, and customer empathy.

Joanie has contributed to the creation of numerous customer journey maps and has led the implementation of multiple CX and VoC research projects across a wide range of industries.