In his new role, Louis-Philippe Mathieu oversees the digital strategy, marketing technology and web development teams, bringing these three disciplines together through an optimized and innovative approach.

With more than 13 years of experience and in-depth knowledge of the tourism industry, he has worked with clients such as Tourisme Montréal, National Bank and Grupo Bimbo to develop their digital strategies.

A graduate of Université Laval with a degree in Business Administration and Marketing, and holder of two Master of Science (M.Sc.) degrees in Management from HEC Montréal—one in e-commerce and the other in business intelligence—Louis-Philippe has specialized in the digital field. He has developed his expertise in digital strategy by working on complex projects that combine brand experience, data management and performance.

Louis-Philippe has extensive knowledge and experience in digital strategy, spanning a wide range of disciplines, including digital business, customer profiling and segmentation, relationship marketing, data science, analytics and performance. This broad expertise gives him a strong overall perspective.

Throughout his career, Louis-Philippe has provided web strategy consulting to a wide range of clients, including Cascades, Metro, Ivanhoé Cambridge, SAQ and Vidéotron.