With the growing complexity of retail, delivering a consistent and memorable customer experience across a vast network of stores has become a critical challenge.

This presentation will take you to the heart of Lululemon’s artificial intelligence strategy, used as a lever to transform its customer experience at scale. You’ll learn how AI helps to engage the community, equip teams on the ground, and improve productivity to enrich human interaction. The concepts presented will be illustrated with examples and concrete cases from Lululemon’s initiatives.