Damien Silès
General Director
Monday, 17 November 2025
15 h à 19 h
Pre-launch event with Deloitte – Smart Warehousing Tour
17 novembre 2025 - 15 h à 19 h
Come explore this center of expertise in automation and warehousing, which integrates the latest advancements in AI and smart technologies.
Tuesday, 18 November 2025
7 h à 8 h 30
The Retail Presidents' Meeting - One Year Later: Andrew Lutfy's Ambitious Vision Behind Royalmount and Groupe Dynamite
18 novembre 2025 - 7 h à 8 h 30
This gathering offers retail industry leaders the opportunity to come together over breakfast and engage in discussions about the sector’s key directions and strategic challenges.
Andrew Lutfy
CEO and Chairman of the Board
Groupe Dynamite / Carbonelo
8 h 45 - 9 h 00
Opening of the 31st edition of Hop! The Retail Summit
18 novembre 2025 - 8 h 45 - 9 h 00
The 31st edition of Hop! The Retail Summit will officially kick off from 8:45 to 9:00 a.m. Hosted by our masters of ceremonies, this opening will launch a day filled with valuable content and insights for retailers and industry professionals.
Damien Silès
General Director
Retail Council of Quebec
Jean-Michel Vanasse
Host of the event / Journalist and producer
JMV Médias
Anthony Amiel
Vice-president of the board, president of the finance and audit committee of the Retail Council of Quebec / president
Groupe AMIEL
Anne-Andrée Daneau
Host of the event / Columnist
ICI Radio-Canada
9 h 40 à 10 h 15
Attracting Generation Z: Creativity, Authenticity, and Algorithms
18 novembre 2025 - 9 h 40 à 10 h 15
How can you capture the attention and loyalty of Generation Z — a demanding, ultra-connected, and authenticity-driven audience?
William Giroux
President and Co-Founder
KaseMe
Jessika Roussy
CEO
Mode Choc
Élisabeth Abbatiello
Partner and VP of communications and outreach
Groupe Abbatiello
10 h 15 à 10 h 35
Coffee break and visit to the exhibitor hall / 1
18 novembre 2025 - 10 h 15 à 10 h 35
10 h 35 à 11 h 10
Putting ambition into action: How data guides responsible strategies
18 novembre 2025 - 10 h 35 à 11 h 10
Elfi Morin, General Manager of Les Produits du Québec, and Fabien Durif, Professor in the Marketing Department of ESG UQÀM and Director of the Observatoire de la consommation responsable and GreenUXlab, will analyze the results of the latest Baromètre de la consommation responsable.
Fabien Durif
Director of the Responsible Consumption Observatory and the GreenUXlab
ESG UQAM
Elfi Morin
General Director
Les Produits du Québec
13 h 30 à 14 h 05
Commerce Trends: Consumer insights
18 novembre 2025 - 13 h 30 à 14 h 05
Mélanie Béland from Canada Post is pleased to take part in this conference to share one of her greatest passions: e-commerce.
Joined by Andrée Anne Savard from Royer, she will discuss concrete ways retailers can seize new opportunities for success, today and into the future.
Mélanie Béland
eCommerce Business Development Manager, Eastern Canada
Postes Canada
Andrée-Anne Savard
Directrice marketing
Royer
14 h 15 à 14 h 50
Transforming Avril’s Loyalty Experience Through Data
18 novembre 2025 - 14 h 15 à 14 h 50
Discover how Avril Supermarché Santé completely redesigned its loyalty program by embracing a data‑driven approach. Learn how the company redefined the loyalty experience both mobile and online to make it personalized and aligned with customer expectations, business objectives, and brand identity.
Andréanne Rondeau
Founder, Customer Loyalty Expert
stratLX
Sébastien Giroux
Vice President, Consulting Services
Numea
Guillaume Martin
Director of Customer Intelligence, Loyalty, and Measurement